POSITION: DIGITAL MARKETING ASSOCIATE
The Digital Marketing Associate is primarily responsible for managing the flow and execution of all digital marketing campaigns for the Bank, delivering on campaigns that produce high impact for our business partner’s goals, and helping improve our customer’s financial wellbeing. Closely collaborate with the Marketing Managers and the Creative Director to ensure that the team is executing on marketing initiatives in a way that is efficient, effective, and timely.
Consistently align work to CSB’s values and develop a solution focused mindset, while building emotional connections by using the tools of listening, compassion and understanding.
Key Result Areas:
Support the Senior Marketing Manager in the development and execution of insight-driven digital marketing campaigns—including campaign ideation, creative execution, media acquisition, landing page development and optimization, SEO/SEM, digital display, text based ads, paid social and paid remarketing
Work closely with Senior Marketing Manager, digital banking team, and digital media partners to review daily, weekly, monthly performance trends to understand budget pacing and media efficiency and direct optimization efforts
Work with internal creative director, external agencies, and specialty partners (as needed) to develop digital creative content in numerous formats and in alignment with brand guidelines, to ensure maximum impact (including animated digital display, static display, paid social across all platforms, video content, interactive website content, etc.)
Assist Senior Marketing Manager in the management of day-to-day relationship with digital media partner to define strategies, develop creative assets, deploy digital media assets across appropriate platforms and audiences, monitor ongoing performance, manage reporting, analyze results, and uncover optimization opportunities to increase growth
Assist in the development and management of the website, including content development and ongoing updates; landing page design, development, testing and optimization; customer and user experience, and ongoing analytics reporting
Manage the deployment of ongoing email campaigns via Constant Contact and Sendgrid email platforms
Work closely with the Senior Marketing Manager and digital banking team to define A/B testing strategies, including testing copy, display ad creative, landing pages and tactics to test, learn and improve digital marketing performance. Additionally, in collaboration with digital banking team, identify and formulate new audiences to test
Aid in the research and discovery of new marketing technologies and tools that will help us scale our digital marketing programs
Act as a liaison with legal and compliance partners to ensure regulatory compliance integration into all appropriate marketing efforts. Follows detailed process for tracking campaign creative and compliance approvals for audit purposes
Support social media activities, including content development and posting
Understand banking advertising compliance requirements and provide for integration into all appropriate marketing efforts
Facilitate all necessary coordination with internal partners for review and approval of campaign materials
Manage the Bank’s monthly media schedule and asset releases
Coordinate and support Marketing Managers with the scheduling and planning of monthly governance meetings with internal business partners
Partner with Marketing Managers to establish and monitor KPIs for each campaign and initiative, creating data driven reports that help give insights into campaign optimizations
Perform additional duties as required
Bachelor’s Degree in Marketing, Communications, or Business
Minimum of 1-3 years of digital marketing or relevant marketing experience
Experience with financial services or other regulated industries a plus
Excellent written and verbal communication skills
Ability to work independently on assigned tasks as well as to accept directions on given assignments
Able to work collaboratively with other staff and exhibit strong teamwork
Experience with digital marketing channels including display advertising, paid and organic search, email marketing platforms (Constant Contact and Sendgrid), social media (Facebook, Twitter, LinkedIn, Instagram) and websites (CMS systems). Some traditional marketing experience helpful
Understanding of campaign management/planning and creative development process.
Excellent project management skills – must be extremely well organized with attention to detail, follow-up and follow-through
Self-motivated, takes initiative and is comfortable working on multiple projects at a time with the ability to prioritize, as needed
Working knowledge of Google Analytics, Google Ads, and Google Tag Manager
Experience working with website CMS’s (experience with Drupal a plus) and email platforms (Constant Contact or Sendgrid a plus)
Thorough knowledge of Microsoft Programs, including Word, Excel, and PowerPoint
Working knowledge of Adobe Creative Cloud software including InDesign, Photoshop, and Illustrator helpful
The above description covers the most significant responsibilities but does not exclude other occasional responsibilities and accountabilities, the inclusion of which would be in conformity with the major purpose of this job.
About Cambridge Savings Bank:
Cambridge Savings Bank is a full-service financial institution with approximately $5 billion in assets that is committed to improving the quality of life in the communities it serves. One of the oldest and largest community banks in Massachusetts, Cambridge Savings Bank offers a full line of individual and business banking services and has branches located in Arlington, Bedford, Belmont, Burlington, Cambridge, Charlestown, Concord, Lexington, Melrose, Newton, and Watertown.
Cambridge Savings Bank is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.