POSITION: MARKETING RESEARCH AND SEGMENTATION MANAGER
The Marketing Research & Segmentation Manager is a new role to Cambridge Savings Bank that will help fuel the ongoing insights that support the tenants of the strategic plan and the ongoing growth of each of the business lines. This role will initiate the ongoing research function for the bank to include, brand, innovation insights, line of business specific drivers, as well as manage the customer experience measurement systems (Qualtrics) and other sources. This role will work closely with our Data and Analytics team to ensure the flow of insights is stored, appended, and made usable for driving action.
Key Result Areas:
Lead market research projects: identification of market research needs, vendor selection, design, and execution
Create data driven views of consumer segments, drill down to identify key trends and attributes
Partner with marketing, product development and business lines to develop audience data and customer journey attributes that will differentiate
Explore innovative research techniques/approaches to address business questions holistically and through defined segments
Develop roadmaps for our customer segmentation, targeting and measurement
Translate market research insights into actionable recommendations
Effectively Collaborate and Partner with Marketing Managers and Lines of Business
Consult with analytics team to track performance of key business initiatives and define areas for testing and optimization
Stay up to date on points of view from leading industry analysts and key influencers in the market
Perform additional duties as required
BA/BS, MBA preferred
5+ years primary market research experience
Ability to recommend, plan, and lead market research projects, as well as design analytical approaches to understand key customer behaviors, with specific focus on customer lifecycle management – acquisition, activation, utilization, retention
VOC collection and analysis
Strong communication skills (oral and written)
Analytical (quantitative and qualitative)
Strong client relationship management and project management skills
Ability to work effectively independently and as part of a team
Strong organizational skills
Strong interpersonal skills – positive-oriented, curious
Strong MS Office Suite – Excel, PowerPoint, Word
Familiarity with statistical data analysis methods and tools
Experience with segmentation analysis and developing customer personas
The above description covers the most significant responsibilities but does not exclude other occasional responsibilities and accountabilities, the inclusion of which would be in conformity with the major purpose of this job.
About Cambridge Savings Bank:
Cambridge Savings Bank is a full-service financial institution with approximately $5 billion in assets that is committed to improving the quality of life in the communities it serves. One of the oldest and largest community banks in Massachusetts, Cambridge Savings Bank offers a full line of individual and business banking services and has branches located in Arlington, Bedford, Belmont, Burlington, Cambridge, Charlestown, Concord, Lexington, Melrose, Newton, and Watertown.
Cambridge Savings Bank is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.