POSITION: SENIOR MARKETING MANAGER
Responsible for leading the development and implementation of an integrated, multi-channel marketing plan for one or more business lines that help drive the success of the assigned business line (s) and the overall brand of the Bank. In this role, she/he is responsible for engaging with business line leadership and their teams to ensure a deep understanding of and alignment with their strategies, goals, and initiatives. She/he will maintain a high level of collaboration with internal and external partners in order to develop and deliver their plans. The role is also responsible for ensuring market research and data analytics are included in the development of business strategy, marketing strategy, and marketing analysis. This is a senior position in the marketing organization and responsibilities will flex in response to business needs and will strive to positively impact our customer’s financial wellbeing, whilst exhibiting our core values.
Key Result Areas:
Developing, implementing, and executing strategic marketing plans for the assigned business line(s) in order to attract new customers, broader the wallet of and retain existing customers
Participation as an extended member of the business line(s) and working teams, and developing deep line of business knowledge
Managing and professional growth of junior marketing staff
Managing of other cross-organizational team members, indirectly, in order to execute marketing plans and strategic initiatives
Maintaining a strong digital presence through online advertising, search engine optimization, social media, and other relevant channels in order to drive incremental traffic to and business through the website.
Leading market research efforts to uncover the viability of current and existing products/services and a deeper understanding of customer expectations
Managing and liaising with media partners and advertising agencies, identifying higher impact strategies
Engaging with CSB senior management to share results of marketing plans and strategic initiatives
Determining line of business budget targets
Perform additional duties as required.
Bachelor’s degree; MBA preferred
10+ years of marketing, customer behavioral experience
Strong knowledge of all traditional and emerging marketing channels, including advertising, direct mail, email, sales materials, TV/OTT, digital, events, social, and experiential.
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Ability to consistently prioritize workflow based on business impact
Ability to influence senior leaders through demonstration of critical thinking skills and delivering logical and fact-based positions
Ability to maintain energy, focus and persistence despite challenges, disruptions and redirections
Ability to lead and work on multiple projects, meet deadlines and work well under pressure
Analytical skills to forecast and identify trends and challenges
Professional judgement and discretion from years of experience
Ability to think creatively and innovatively
Excellent communication skills
Proficiency in Microsoft Office suite, with strengths in PPT
The above description covers the most significant responsibilities but does not exclude other occasional responsibilities and accountabilities, the inclusion of which would be in conformity with the major purpose of this job.
About Cambridge Savings Bank:
Cambridge Savings Bank is a full-service financial institution with approximately $5 billion in assets that is committed to improving the quality of life in the communities it serves. One of the oldest and largest community banks in Massachusetts, Cambridge Savings Bank offers a full line of individual and business banking services and has branches located in Arlington, Bedford, Belmont, Burlington, Cambridge, Charlestown, Concord, Lexington, Melrose, Newton, and Watertown.
Cambridge Savings Bank is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.